Allianz wins innovation of the year for pioneering use of behavioural psychology to improve return work rates

20 August 2015

Allianz won the Innovation of the Year Award at the 2015 Australian Insurance Industry Awards for its innovative approach to improving the overall return to work process.

The awards, hosted by the Australian and New Zealand Institute of Insurance and Finance (ANZIIF) and Asia Insurance Review, were held 19 August 2015.

In a first of its kind, Allianz collaborated with the NSW Self Insurance Corporate (SICorp) and the NSW Department of Education to trial Behavioural Insights within the Treasury Managed Fund workers compensation scheme. Allianz used insights from behavioural psychology to enhance its processes and communication techniques and elicit faster return to work by employees following a workplace injury.

Behavioural Insights (BI) draws on research from behavioural economics, psychology and neuroscience, to better understand how humans behave and make decisions in everyday life. Behavioural Insights theory provides a set of behavioural principles that can be applied to assist to engender positive changes to behaviours. The results from the trial, independently evaluated by the TMF scheme actuaries, PwC, revealed that injured employees:

Commenting on Allianz’s win, Chief General Manager, Workers Compensation, Helen Silver AO said, “it is widely recognised that long-term absence from work is harmful to a person’s physical and mental wellbeing. Returning safely to work has strong benefits for the individual, their family and their employer.

“When approached by SICorp regarding the prospect of applying Behavioural Insights techniques in the workers compensation sector, we were excited to examine our current practises with a focus on the social, cognitive and emotional behaviour of individuals,” Helen said.

“By applying Behavioural Insights to our return to work approach we have gained a greater understanding of how injured workers respond in different contexts, which has led to long-term benefits for workers and their employers,” she said.

“The innovation award reaffirms Allianz’s commitment to delivering innovative solutions to partners and customers and our unrelenting focus on meeting customer needs right across our business,” Helen said.

About Allianz Australia
General Insurance Company of the Year 2014, 2013, 2012, 2011, 2009*
Best General Insurance Company of the Year 2014, 2012, 2010, 2007, 2006**
Women’s Council Employer of the Year Award 2013*

Allianz Australia delivers a wide range of personal, commercial and corporate insurance products and services to more than 2.5 million policyholders. Over 50% of Australia's top 200 BRW-listed companies have some form of insurance cover with the group and the group provides workers compensation services to around one-fifth of Australian employees.

*Australia & New Zealand Insurance Industry Awards
**Australian Banking and Finance Insurance Awards