Allianz wins 2012 AB+F Life Insurance Product of the Year Award

Allianz wins 2012 AB+F Life Insurance Product of the Year Award

Sydney, 19 October 2012

Allianz is proud to be named the winner of the Life Insurance Product of the Year Award at the 2012 Australian Banking and Finance Insurance Awards.

Commenting on Allianz’s success, Managing Director, Terry Towell, said “Allianz is delighted to win the 2012 Life Insurance Product of the Year award.”

“When Allianz started selling life around five years ago, we led the way in terms of price and simplicity in the direct life insurance segment. Since then the direct market has grown significantly but Allianz continues to lead the market on value for money and ease of purchase,” Mr Towell said.

“Winning this award reassures consumers of Allianz’s commitment to delivering market leading products at competitive prices,” he added.

In its Life Insurance Product of the Year submission, Allianz highlighted:


“Australians are significantly underinsured when it comes to life insurance. Many Australians hold life and income protection insurance through their super but many have only accepted the default level, which can leave them exposed to the risk of financial hardship if something were to happen that prevented them from earning an income,” Mr Towell said.

“By offering market-leading levels of direct life cover that can be obtained quickly and easily at competitive prices, Allianz is playing an important role in helping reduce the levels of underinsurance in Australia,” he said.

Allianz Australia

Large General Insurance Company of the Year 2012, 2011, 2009*
General Insurance Company of the Year 2012, 2010, 2007, 2006**


Allianz Australia delivers a wide range of personal, commercial and corporate insurance products and services to more than 2 million policyholders. Over 50% of Australia’s top 200 BRW-listed companies have some form of insurance cover with the group and the group provides workers compensation services to around one-fifth of Australian employees.


*Australian Insurance Industry Awards
**Australian Banking and Finance Insurance Awards