Allianz Leverages Liferay Portal For Core Online Marketing Strategies
Sydney, 25 March 2010
New Interactive Customer Site Sets the Bar for Customer Service
Allianz has chosen Liferay, Inc., provider of award-winning social collaboration and portal software, for its new customer portal. Powered by Liferay Portal, My Insurance Portfolio, incorporates Allianz’s web presence directly into core sales and marketing strategies and provides both existing and prospective customers a secure and dynamic online environment for performing insurance-related account management activities.
“We found everything we needed in Liferay Portal,” explained Steve Coles, Allianz’s Chief Information Officer. “Liferay gave us an all-in-one solution that was superior to all other options in terms of feature-set, ease of customisation and the ability to meet time and budget constraints to make Allianz’s business requirements a reality.”
Liferay Portal was chosen to enhance an existing customer site to improve the overall level of functionality. Allianz designed My Insurance Portfolio to provide a robust customer experience with valuable and relevant information; direct, interactive contact with the company; and simple, hassle-free online purchasing.
According to Mr Coles, “Allianz’s website now offers a market-leading customer experience. Customers can search for and save quotes, create user accounts and establish an online identity with Allianz that tracks all their insurance activities.”
Not only can customers see an aggregated list of their Allianz policies and quote information (eg compulsory third party, life, motor, home), they can also renew policies and pay their premium online. They can edit and update personal details for all policies in one place and correspond with Allianz’s support team directly from the portal. As an added bonus, My Insurance Portfolio even sends renewal and billing alerts for any non-Allianz policies that customers have in their portfolio, delivering a customer service experience truly devoted to user convenience.
“My Insurance Portfolio is dynamic and personal, and a testimony to how technology can tangibly impact on business,” said Mr Coles. “Using Liferay Portal, our online presence echoes Allianz’s core values and emphasis on quality service, and is now an integrated part of our sales and marketing strategies.”
Allianz Australia - General Insurance Company of the Year 2009*
The Allianz Australia Group operates in Australia and New Zealand. It includes one of Australia’s largest general insurers, a leading private workers’ compensation insurer, and a life insurer.
Allianz Australia delivers a wide range of personal, commercial and corporate insurance products and services. It is proud to be of service to more than 2 million policy holders and over 50% of Australia’s top 200 BRW listed companies have some form of insurance cover with the group.
Allianz Australia offers a wide range of insurance products and services including car insurance, home insurance and Life insurance.
Allianz Australia has approximately 3300 staff and is a wholly-owned subsidiary of the worldwide Allianz Group, one of the world’s largest financial services companies.
The Allianz Group’s commitment to social, environmental and economic sustainability has been acknowledged internationally by the Dow Jones Sustainability Index, which recognised the Allianz Group as the most sustainable primary insurance company in the world since 2006. In Australia, Allianz Australia participated in the Greenhouse Challenge Plus (GHC+) program - a cooperative partnership between industry and the Australian Government that aimed to reduce greenhouse gas emissions - and continues to adopt the GHC+ principles.
*Australian and New Zealand Insurance Industry Awards
About Liferay, Inc.
Liferay, Inc. is the provider of Liferay Portal, the world’s leading enterprise open source portal, recognized by Gartner in the Magic Quadrant and used by Fortune 500 companies worldwide, including AutoZone, Benetton Group, Cisco Systems, Lufthansa Flight Training, and the United Nations. Liferay, Inc. offers technical support, custom development and professional training to ensure successful deployment in the most demanding IT environments.