Emmerson says Mazda’s parts and accessories strategy provides greater support to customers throughout their ownership experience. The product offering is extensive and includes Mazda Genuine Accessories, Mazda Insurance and any future innovations associated with advances in vehicle connectivity and electrification. "Basically, anything that adds value to the vehicle itself," Emmerson says.
The use of Mazda genuine parts and accessories offers two distinct advantages, according to Emmerson. The first is they work seamlessly with Mazda’s safety systems to preserve the safety of the vehicle.
He offers the example of the Mazda BT-50, which like every vehicle in the Mazda line-up, is equipped with comprehensive active and passive safety systems and holds a 5-star ANCAP safety rating.
“Integration is all-important,” Emmerson says. “When we consider the design and engineering of a genuine part or genuine accessory, we’re really looking at how they work in conjunction with the vehicle’s safety systems. We’re involved in the design and engineering of those components from the outset, ensuring peak performance without compromising vehicle operation or its safety credentials.”
The other advantage relates to maintaining vehicle reliability.
“Mazda builds its genuine parts to the same quality level as the vehicle itself, Emmerson explains. “They’re designed to work with the vehicle so they don’t introduce any reliability concerns.”
He adds that it’s essential that all parts and accessories be suitable for Australian conditions.
“Though there are parts available that are technically genuine, they may not be designed for the Australian market and conform to the Australian Design Rules. Take the bull bar for the BT-50, for example – it’s crash tested, airflow tested and emissions tested. All of those tests are carried out with a bull bar fitted to ensure it meets all the reliability and safety requirements of the vehicle.”
Then there’s the simple matter of ensuring every Mazda remains the genuine article. Obtaining parts from the Mazda dealer network is the only way for customers to be sure their car is being returned to them how they originally bought it.
“Fitting genuine parts maintains the integrity of the vehicle that the customer has fallen in love with and wants to preserve the quality of,” Emmerson says.