Allianz is the top global insurance brand in 2023, topping $20 billion in brand value for the first time

27 November 2023
  • Best Global Brands ranking by Interbrand: Allianz rose to position 31 and is recognized as most valuable global insurance brand
  • Strongest position ever demonstrates Allianz brand strength and the trust it receives from customers, employees and business partners
  • One-Allianz strategy under the Allianz master brand maximizes value with most recent focus on simplifying B2B branding

For the fifth year in a row, Allianz has been named the world’s number one insurance brand in Interbrand’s 2023 Best Global Brands ranking. For the first time ever, Allianz topped the 20-billion-dollar threshold in brand value: With double-digit growth of 11.5%, Allianz’s brand value increased to USD 20.85 billion, an increase of USD 2.15 billion year on year.

Among the fastest growing global brands, Allianz moved up three positions to rank 31 in the overall Interbrand ranking of the top 100 global brands.

"Our position in the Best Global Brands ranking is the strongest ever. This affirms the growing strength of the Allianz brand and the trust bestowed upon us by customers, agents and brokers, business partners, and employees," said Bernd Heinemann, Group Strategy, Marketing and Distribution Officer at Allianz SE. "Being the #1 insurer is just the beginning. Allianz is looking beyond the industry and aspires to compete with the world’s most valuable brands. In this league, all players have one thing in common: a deep understanding of the value their brands bring to their businesses."

Allianz has been successful in maximizing the monetary value the brand brings to the business. The global insurer, with 122 million customers, 159,000 employees, and more than 315,000 agents and brokers, successfully deploys a global ‘One Brand Strategy’, bringing together various entities under the purpose-led Allianz master brand and various sub-brands.

Most recently, the strategic focus was on simplifying the B2B brand experience. The rebranding of Euler Hermes to Allianz Trade in 2022 ensured a consistent and coherent go-to-market and customer experience across regions. What’s more, in March 2023, Allianz bundled its Mid-Corporate and Large-Corporate insurance businesses under one strategy and market approach – the newly created Allianz Commercial.

Allianz also set out to make the brand more tangible and build trust through dedicated global customer experience initiatives and by taking action on customer feedback. One such initiative targeted interaction between customers and call center agents, improving clarity on coverage, claims and renewals. Allianz also supported customers in the German market with preventative measures to help them better prepare for severe weather events through an AI-based severe weather warning alert.;

A wide range of well-established partnerships and sponsoring activities continue to create real-life touchpoints and strong brand-experience moments between Allianz and its major stakeholders. The Allianz family of stadiums, the global partnership with the Olympic and Paralympic Movements, and many other partnerships with sports and cultural organizations have resulted in the brand being perceived in a much more tangible way. This in turn contributed to the steady upwards progress in the Interbrand Best Global Brands ranking.

Interbrand publishes the Best Global Brands ranking on an annual basis. Each year's report aims to identify the world's 100 most valuable brands. For the complete Top 100 ranking and report, including a comprehensive analysis of growth, sector, and industry trends, visit

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Allianz Australia delivers a wide range of personal, commercial and corporate insurance products and services to more than 4 million policyholders. It also provides support for workers compensation insurance to around 25% of the top 200 ASX companies, making it one of the leading workers compensation insurers in Australia.

The Allianz Group is one of the world’s leading insurers and asset managers with 126 million* private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 802 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage 1.9 trillion euros of third-party assets. Thanks to our systematic integration of ecological, social and governance criteria in our business processes and investment decisions, we hold the leading position for insurers in the Dow Jones Sustainability Index, launched on 12.11.2021. In 2020, over 150,000 employees achieved total revenues of 140 billion euros and an operating profit of 10.8 billion euros for the group. These assessments are, as always, subject to the disclaimer provided below.

*Including non-consolidated entities with Allianz customers.

This article has been prepared by Allianz Australia Insurance Limited ABN 15 000 122 850 AFSL234708 (“Allianz”). In some cases, information has been provided to us by third parties and while that information is believed to be accurate and reliable, its accuracy is not guaranteed in any way.

Any opinions expressed constitute our views at the time of issue and are subject to change. Neither Allianz, nor its employees or directors give any warranty of accuracy or accept responsibility for any loss or liability incurred by you in respect of any error, omission or misrepresentation in this article.
Allianz acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands on which we live and work across Australia. We pay our respect to First Nations Elders past and present.

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