The question we ask a lot of the dealership business managers is: Are you comfortable allowing your customers to walk out of the dealership knowing they may not have the full picture about their level of cover? Because not all insurances are the same in terms of the benefits they offer.
One key thing for us is our ability to offer genuine new parts, which not all policies have. If you’re letting your customers go through the car purchase process and their insurance isn’t fit-for-purpose, you’re potentially setting them up for disappointment.
Even if it’s counter-intuitive, sometimes slowing the sales process down can really help customers fully understand what genuine parts and other important features mean.