Interior of a locker room with sports clothing hanging up

Grassroots Champions

Cheering on Australian kids to encourage them to keep playing sport

Allianz has a long history of supporting sport in Australia and across the world. We’re passionate about celebrating its unifying power in communities.

We want the next generation of athletes to feel the support of the nation. So, we gave young Australians the chance to feel like elite athletes for the day at Allianz Stadium.

CAPTION: Despite being a nation of sport lovers, our young athletes are dropping out with 34% of Australian kids wanting to stop playing.

34% of surveyed Australian parents shared that their child has asked if they can stop playing out-of-school sports. PureProfile research commissioned by Allianz Australia.

CAPTION: Ashleigh, Grassroots Soccer Player

Ashleigh: My name is Ashleigh and I'm 12 years old and I love soccer. One of the challenges I have is being a bit smaller than other players. It can be challenging sometimes because they can run a bit faster. They can get to the ball first.

CAPTION: Emma Steer, Clinical Psychologist

Emma Steer: As children progress into their teenage years, they are tending to drop out of sport. Reasons for this might include lifestyle factors such as time and just the busyness of day-to-day.

CAPTION: Karina, Ashleigh's Mum

Karina: It's so important to cheer your child on from the sideline, especially because not every game goes well.

Ashleigh: When my parents come along and cheer me on it helps a lot and it motivates me to keep trying harder.

Emma Steer: It's really important for lifelong health and wellbeing, and I think just that support from both your parents and your friends, it helps them develop a sense of self-worth.

Karina: And I see in both my children how much sport has given them personally and how much it continues to give them in other areas of their life. In anything in life, we need to be there to support our kids.

CAPTION: Allianz wanted the next generation of athletes to hear the support of the nation

CAPTION: Madi De Rozario, Paralympic Gold Medallist

Madi: There's something just overwhelming about being in a stadium of that many voices.

CAPTION: Nikita Hains, Olympic Diver

Nikita: The whole nation behind you is an incredible experience and it just pushes you to do better.

(Scene of a recording studio)

Voice: Three, two...(click)

Group of people in recording studio shout: Go Australia!

CAPTION: We combined the voices of Allianz employees, Olympians, Paralympians, and everyday Aussies into a cheer. We gave young Aussies the chance to feel like elite athletes for the day at Allianz Stadium, filling the empty stadium with the sound of 45,000 people cheering.

(Crowd cheers. A group of kids enter Allianz Stadium.)

Crowd chants: Go Australia!

(Kids stand on the stadium field looking at the screen which reads: Go Ashleigh!)

Karina's voice: Ashleigh, I am so excited that I get to share this message with you on this really special day.

Another parent's voice: I love you so much and so proud of you.

Another parent's voice: And I love you so much.

Another parent's voice: I hope you have an incredible journey today.

Another parent's voice: I'm so proud of you.

Another parent's voice: Well done Georgie.

Another parent's voice: Go, Blakey, go.

Another parent's voice: We're incredibly proud of you.

Another parent's voice: And I will always be so proud to be your Mum.

(Athletics starting gun goes off. Crowd cheers. Kids race in hurdles. Kids play wheelchair basketball. Kids play soccer.)

Madi De Rozario: I hope this experience that Allianz is providing today is one that's able to stay with these kids going forward and it's something they can revisit to kind of re-find that love sport, if at any point that fades.

Ashleigh: This whole experience made me feel like everyone was here, watching me go to the next level, to one day pursue my dream to captain the Matildas.

CAPTION: Laura Halbert, Allianz Australia

Laura: Every one of these young athletes has a story about how they got here, and I just really hope that this day is another part of that story that really encourages them to keep going.

Karina: You're the person that they look to, to give them that encouragement and that support, and that's just a privilege. And I think it's just such an important part of helping your kids succeed in sport.

Group of kids on the stadium field shout: Go Australia!

CAPTION: Allianz. Worldwide Insurance Partner. Cheering on the next generation of Olympians and Paralympians.

A child kicking a soccer ball into a goal
To inform this initiative, we did research into young Australian’s involvement in sport. It showed that 34% of those surveyed have asked their parents if they can stop playing sport. Specifically, 27% of young Australians have made the decision to stop playing by age 15.
We have a long history of supporting sport in Australia and across the world. Globally, we’ve been a proud partner of the International Paralympic Committee (IPC) since 2006, and in 2021, we joined the Worldwide Olympic Partner programme. In Australia, we’ve been a proud partner of Paralympics Australia since 2011, and the Australian Olympic Committee since 2019.
Allianz Olympic and Paralympic logo
Grassroot champions on the pitch at Allianz stadium with Owen Wright
Our Allianz athlete Ambassadors agree that inspiration and support is key to encouraging children to continue playing sport both professionally and socially.
Sport: Swimming
“The Allianz Grassroots Champions initiative will give young athletes the opportunity to feel what it’s like to be cheered on by their country. I can’t wait to watch them have an experience of a lifetime and cheer them on.”
Allianz acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands on which we live and work across Australia. We pay our respect to First Nations Elders past and present.

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