Policy inclusions matter, not just price

Last updated on May 27, 2022
At Allianz, we don’t claim to be the cheapest auto insurance provider on the market. Instead, we stand by the quality of our product and our customer-centric service.

Allianz insurance customers, like most insurance customers, are motivated by price when it comes to choosing a comprehensive car insurance policy. But almost as significant in their consideration is the level of cover provided by that policy.

This was one of the findings to come out of an extensive investigation Allianz conducted in 2021 into customers’ dealer journeys. According to Allianz Dealer Journey Insights & Opportunities, January 2021, 55 per cent of customers who purchased insurance were motivated by the price of that policy, compared to 49 per cent who made their decision based on policy cover.

While Allianz makes every effort to moderate the price of our Premier Motor Insurance policy, we’re content to be assessed on the extensive benefits it includes rather than on price alone. Our goal is to work with our dealer partners so they can provide an optimal customer experience, keep the customer within the dealership’s ecosystem and provide a downstream benefit.

Allianz’s national account managers engage Original Equipment Manufacturers to conduct joint training sessions with account managers at dealerships. At these sessions, dealers can better understand the benefits of Allianz’s Premier Motor Insurance policy and how they can introduce the policy’s features to their customers. The aim is to show that while we may sometimes be beaten on price, our value proposition is second to none.

Lisa Tran, one of Allianz’s Victoria-based national account managers, says the training sessions offer an opportunity to show how Allianz’s Premier Motor Insurance policy stacks up against our competitors’ policies.

“It’s easy to make a distinction between what Allianz has to offer versus the other major insurers,” says Tran, who conducts approximately 20 training sessions every year. “Plus, it’s an opportunity to understand first-hand what concerns our dealer partners have, if any,” she adds.

Tran says the training sessions are a chance to reiterate the benefits of Allianz insurance:

  • Importance of genuine manufacturer parts – We offer new genuine parts for repairs (where available).
  • Choice of repairer – We offer choice of repairer at no extra cost.
  • Selected repairers – If customers do not have a preferred repairer, they can access one of our selected repairers, which meet Allianz service standards.
  • New-for-old replacement within the first three years – An available replacement vehicle is provided by the dealer selling the insurance policy. This can also help dealers continue to build their relationship with their customer.
  • There is no extra cost to pay by instalments – Our customers can pay by the month, whereas other insurers may add a loading1.
  • Staying on the road following theft or a not-at-fault collision – We offer customers a substitute vehicle at no extra cost to keep them moving after their claim2.

Ultimately, Allianz and our dealer partners share the same goal of providing a better experience and nurturing long-term relationships with customers.

“While price will always be a consideration for customers, the coverage offered by our policy matters too, as does Allianz’s strong brand and service offering,” Tran say

  1. Premiums payable by instalments may be subject to minor adjustments (upwards or downwards) due to rounding and financial institution transaction fees may apply.
  2. Subject to availability and policy limits.
This article has been prepared by Allianz Australia Insurance Limited ABN 15 000 122 850 AFSL234708 (“Allianz”). In some cases, information has been provided to us by third parties and while that information is believed to be accurate and reliable, its accuracy is not guaranteed in any way.

Any opinions expressed constitute our views at the time of issue and are subject to change. Neither Allianz, nor its employees or directors give any warranty of accuracy or accept responsibility for any loss or liability incurred by you in respect of any error, omission or misrepresentation in this article.
Allianz acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands on which we live and work across Australia. We pay our respect to First Nations Elders past and present.

Any advice here does not take into account your individual objectives, financial situation or needs. Terms, conditions, limits, and exclusions apply. Before making a decision about this insurance, consider the relevant Product Disclosure Statement (PDS)/Policy Wording and Supplementary PDS (if applicable). Where applicable, the PDS/Policy Wording, Supplementary PDS and Target Market Determination (TMD) for this insurance are available on this website. We do not provide any form of advice if you call us to enquire about or purchase a product.

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