Did you know it can cost five times as much to attract a new customer as it does to keep an existing one1?
It stands to reason that dealerships should look to retain the customers they already have and build a loyalty relationship with them.
Encouraging strong after-sales relationships requires dealerships to put a solid customer retention policy at the core of their business processes. Not only will an enthusiastic customer advocate for your dealership in their discussions with friends and family, those who receive excellent post-purchase service will return to have their vehicle serviced at the dealership and are far more likely to purchase again from the same dealership.
Let’s explore some of the strategies dealerships can put in place to lock in a loyal base of customers.