16 October 2019
Given the stress of buying a home 55 per cent of Aussies say they would rather stay in their current home longer
Aussies manage the stress of buying a home by talking to family and friends and re-adjusting their expectations
New research from Allianz Australia has found searching for a new home affects the mental and emotional wellbeing of more than half (51 per cent) of Aussie home buyers, highlighting a need for potential home buyers to find effective coping strategies during the process.
While this might be the case, the ‘Australian dream’ of owning a property remains strong and the survey of current1 and prospective 2 buyers reveals their primary motivator is to own their first home (ranked first). Other key motivators include a change in lifestyle needs, like a change in job, or the need for a home office, and the need to upsize for more space.
Before entering the housing market, the research revealed buyers wished they had a more realistic view about the properties available within their budget (14.2 per cent), how long the process would take from start to finish (14.6 per cent), and the additional associated costs, such as mortgage insurance (20.5 per cent), the cost of moving (11.3 per cent) and stamp duty (9.0 per cent).
Top 5* things people consider in their property search:
1. Price (46 per cent)
2. Suburb (37 per cent)
3. Size, including number of bathrooms, bedrooms and living areas (27 per cent)
4. Proximity to amenities, such as schools, shops, gym (26 per cent)
5. ‘The feel’ you get about the place (36 per cent)
However, when pushed, location was more important than size; and quality workmanship was more important than price.
*This data has been calculated by the median responses from 1,000+ respondents, ranking each option from one to 12.
The research showed buying a home is considered so stressful that the majority (55 per cent) of those surveyed said they would rather stay in their current home longer instead of starting the buying process. In fact, almost one in five (18.6 per cent) Aussies, stressed out by the process, would rather go without social media for a month than enter the housing market.
Rachael Poole, General Manager of Home and Lifestyle at Allianz Australia, said: “Although the ‘Australian dream’ of owning a home is a primary driver of property sales, we know that buying a home is one of the most stressful life events. While this stress is understandable, know that it should be reasonably short-lived, with half3of people purchasing their home within six months of beginning their search for a home.
“To help manage the stress, many homeowners tell us they wished they had known more about the additional costs involved in buying a house, and had a better understanding of what was realistic for their budget, from the outset. Bearing this in mind, prospective buyers can reduce potential stress by better understanding the end-to-end costs of purchasing a property and what they are willing to compromise on,” Rachael said.
The Allianz research found Aussies are choosing to talk to family and friends (42.8 per cent) and re-adjusting their expectations (25.5 per cent) to help manage home-purchasing stress levels. Dr Sarah McKay, Allianz’s Wellbeing Advocate, said this was a positive start on the part of home buyers looking for coping strategies as human brains are wired to make emotional connections.
“We are social creatures, so connecting with family and friends throughout the buying journey can help alleviate stress. When we spend time with friends and loved ones, the bonding hormone oxytocin is released in our brain. Oxytocin not only makes us feel good, but it also counteracts the effects of the stress hormone cortisol,” Dr Sarah said.
“Buying a home represents more than a roof over our head. Our homes protect us, keep our family safe, comfortable and together and tap into our basic human need for security. With all of this at stake, it’s not surprising that buying a home can be stressful.”
According to Dr Sarah, we feel stressed when our coping mechanisms are overwhelmed. So finding useful ways to manage stress is important. Here are her top tips for managing stress during the home ownership journey:
1. Re-think your stress response –see the positive in the challenge that may be causing stress e.g. a beautiful home for the family at the end of the buying process.
2. Build your tolerance for uncertainty – practice tolerating a small amount of uncertainty is similar to building a muscle. For example, let someone else choose your dinner from a menu, or spend a day without researching real estate listings.
3. Connect with others – moving is one life event to which most people are able to relate. Even if you feel you lack time or mental energy to socialise, have a coffee with a friend, ask someone to help pack crockery, or cry on a supportive shoulder over the dream home you lost in the auction.
4.Practice gratitude –counting your #blessings is not just for the Instagram fans. Mental health researchers will tell you that the practice of directing your attention towards the good matters in your life, feeds positive emotions.
5. Finally, let yourself grieve – if you did not get the house you wanted or the home purchase journey did not go as planned. Give yourself time.
1 Bought a property in the last five years
2 Looking to buy a property in the next 12 months
3 48.2 per cent of people finding and purchasing their home within 6 months (18.0 per cent in less than 3 months; 30.2 per cent in more than 3 but less than 6 months)
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51 per cent say the home buying process has affected their mental and emotional well-being
29 per cent ranked buying my first home as a the top motivator for buying/moving house followed by upsizing – I needed more space (16 per cent) and a change in
lifestyle needs – changed jobs, wanted a bigger kitchen, needed a home office (13 per cent)
14.2 per cent wished they had known more about what property was realistic for their budget before entering the housing market
14.6 per cent wished they had known how long the process would take, from start to finish
20.5 per cent wished they had more information about the additional costs they don’t know about (eg Mortgage insurance)
11.3 per cent wished they knew how much it costs to actually move house
20.5 per cent were unaware of additional costs such as mortgage insurance
9.0 per cent wished they knew more about stamp duty
55 per cent would rather stay in their current home longer, instead of starting the home buying process
18.6 per cent of respondents stressed out by buying a home would rather live without social media for a month than enter the housing market
48.2 per cent of people finding and purchasing their home within 6 months (18 per cent in less than 3 months; 30.2 per cent in more than 3 but less than 6 months)
78 per cent of people who purchased a property happy with their purchase (23.1 per cent bought their dream home; 54.9 per cent happy even though it wasn’t their dream home)
42.8 per cent are choosing to talk to family and friends to relieve the stress
25.5 per cent are readjusting their expectations to relieve the stress
About the research
The research was commissioned by Allianz and conducted by Pure Profile in accordance with the ISO 20252 standard. Pure Profile surveyed 1,003 Australians 25 – 55 who have brought a home in the past five years or plan to buy a home in the next 12 months. The survey is a nationally representative sample, which was carried out online between 28 August and 3 September 2019.
2019 Gold Mansfield Award for Overall Excellence in Claims – Mansfield Awards
2019 Australian General Insurer of the Year – Insurance Business Australia Awards
2019 Employer of Choice for Gender Equality – Workplace Gender Equality Agency
2018 Large General Insurance Company of the Year - Australia & New Zealand Insurance Industry Awards
Allianz Australia delivers a wide range of personal, commercial and corporate insurance products and services to more than 3 million policyholders. More than 50% of Australia’s top 200 BRW-listed companies have some form of insurance cover with the group and the group provides workers compensation services to around one-fifth of Australian employees.
For more information visit www.allianz.com.au