Small businesses in Australia interactive infographic


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Small businesses in Australia interactive infographic

Small businesses in Australia interactive infographic

Small businesses are the backbone of the Australian economy, accounting for a large percentage of employment and productioni. This interactive infographic gives an overview of small business figures by state, explains how Australian small businesses use social media, looks at common challenges, and lists some of Australia's most successful startups.

Proportion of small businesses by business sector

83.9 per cent of Australian small businesses belong to the service sector, with a small business private sector industry value of 83.8 per cent. The service sector also holds the largest share of small business employment (84.4 per cent), followed by Agriculture, Forestry and Fishing (9.1 per cent), Manufacturing (6 per cent), and Mining (0.5 per cent)ii.

Business numbers by industry

Click on or touch the segment to view details

Service 83.9%
Mining 0.4%
Manufacturing 3.9%
Agriculture, Forestry and Fishing 9.5%
Other 2.3%

Number of small businesses per state

Of the 2,045,335 small businesses operating in Australia at the end of financial year 2010-11, more than half were located in New South Wales and Victoriaiii. For more state-specific small business figuresiv, click on the buttons below the graph.

Number of small businesses by state

How small businesses use social media

Social media can be used by small businesses as a powerful way to not only stay in touch with existing customers, but also to build new business, increase brand visibility and gain valuable customer insights. Click on the icons below to see which social media sites are being used most by small businesses in Australia.

Key challenges to startups and SMEs

Starting your own small business comes with a variety of challenges that can be hard to navigate if you don't know what to expect. Once you're up and running, the challenges don't stop coming: they simply change. Here are a few tips on managing the initial stages and continuing operation of a small businessxvii, xviii.

References

i Reserve Bank of Australia 2012, Small Business: An Economic Overview, viewed 31 July 2014, http://www.abs.gov.au/websitedbs/d3310114.nsf/4a256353001af3ed4b2562bb00121564/d291d673c4c5aab4ca257a330014dda2/$FILE/RBA%20Small%20Business%20An%20economic%20Overview%202012.pdf, p. 1

ii Department of Industry Innovation, Science, Research and Tertiary Education 2012, Australian Small Business - Key statistics and Analysis, December 2012, Australian Government, viewed 4 August 2014, http://treasury.gov.au/PublicationsAndMedia/Publications/2012/sml-bus, p. 21, 22, 30 (pdf)

iii Department of Industry Innovation, Science, Research and Tertiary Education 2012, Australian Small Business - Key statistics and Analysis, December 2012, Australian Government, viewed 4 August 2014, http://treasury.gov.au/PublicationsAndMedia/Publications/2012/sml-bus, p. 36 (pdf)

iv Department of Industry Innovation, Science, Research and Tertiary Education 2012, Australian Small Business - Key statistics and Analysis, December 2012, Australian Government, viewed 4 August 2014, http://treasury.gov.au/PublicationsAndMedia/Publications/2012/sml-bus, p. 39, 43 (pdf)

v AIMIA 2013, Yellow Social Media Report, May, viewed 6 August 2014, http://www.yellowadvertising.com.au/content/dam/sensis/yas/Knowledge/Insights/YellowSocialMedia/yellow%20pages%20social%20media%20report_2013.pdf, p. 53

vi AIMIA 2013, Yellow Social Media Report, May, viewed 6 August 2014, http://www.yellowadvertising.com.au/content/dam/sensis/yas/Knowledge/Insights/YellowSocialMedia/yellow%20pages%20social%20media%20report_2013.pdf, p. 35

vii AIMIA 2013, Yellow Social Media Report, May, viewed 6 August 2014, http://www.yellowadvertising.com.au/content/dam/sensis/yas/Knowledge/Insights/YellowSocialMedia/yellow%20pages%20social%20media%20report_2013.pdf, p. 42

viii AIMIA 2013, Yellow Social Media Report, May, viewed 6 August 2014, http://www.yellowadvertising.com.au/content/dam/sensis/yas/Knowledge/Insights/YellowSocialMedia/yellow%20pages%20social%20media%20report_2013.pdf, p. 57

ix Cowling D 2014, 'Social Media Statistics Australia - May 2014', Social Media News, viewed 6 August 2014, http://www.socialmedianews.com.au/social-media-statistics-australia-may-2014/

x AIMIA 2013, Yellow Social Media Report, May, viewed 6 August 2014, http://www.yellowadvertising.com.au/content/dam/sensis/yas/Knowledge/Insights/YellowSocialMedia/yellow%20pages%20social%20media%20report_2013.pdf, p. 14

xi Cowling D 2012, 'Social Media Statistics Australia - May 2012', Social Media News, viewed 6 August 2014, http://www.socialmedianews.com.au/social-media-statistics-australia-may-2012/

xii Walsh M 2014, 'Facebook and Instagram more popular among Gen X and Gen Y small business owners: survey', Smart Company, 13 June, viewed 6 August 2014, http://www.smartcompany.com.au/technology/social-media/42378-facebook-and-instagram-more-popular-among-gen-x-and-gen-y-small-business-owners-survey.html#

xiii Kouzokas Y & T 2014, 'How to boost your business with Instagram', The Sydney Morning Herald, March 21, viewed 6 August 2014, http://www.smh.com.au/small-business/smallbiz-marketing/how-to-boost-your-business-with-instagram-20140321-356n5.html

xiv Instagram 2014, Bringing Ads on Instagram to More Countries, viewed 6 August 2014, http://blog.business.instagram.com/post/88291229266/bringing-ads-on-instagram-to-more-countries

xv Social Blade, Top 100 Youtubers in Australia by SB Score, viewed 6 August 2014, http://socialblade.com/youtube/top/country/au

xvi Social Bakers 2014, YouTube Statistics, viewed 6 August 2014, http://www.socialbakers.com/youtube-statistics/country/australia/by-number-of-subscribers/

xvii Milman O 2012, 'Five key reasons why start-ups fail', Startup Smart, 20 November, viewed 6 August, http://www.startupsmart.com.au/planning/five-key-reasons-why-start-ups-fail/201211208226.html?displaypage=start

xviii Australia Business Review 2013, Why do SMEs fail?, April 13, viewed 6 August 2014, http://www.businessreviewaustralia.com/business_leaders/why-do-smes-fail

xix Bender A 2013, 'Startups to be 'huge' part of Australia economy: Google', TechWorld, 23 April, viewed 6 August 2014, http://www.techworld.com.au/article/459707/startups_huge_part_australia_economy_google/