Business planning? Top reports for small businesses


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Business planning? Top reports for small businesses

The Australian Small Business - Key Statistics and Analysis report contains a myriad of industry statistics and figures, ideal for formulating your business plan.

Australian Small Business – Key Statistics and Analysis report

Even though the Australian Small Business - Key Statistics and Analysis report was published in December 2012, it can still serve as a valuable resource for entrepreneurs and start-ups. Besides giving in-depth insights into characteristics and performance of Australian small businesses by industry sector, this report interprets the results, offering guidance for existing and future businesses. The status quo described in this detailed business report - covering topics ranging from industry value, markets and competition to finance and business survival rates - offers a great basis for your industry research. It also contains a myriad of industry statistics and figures, ideal for formulating and supporting your business plan.

For a short summary of the key findings of the Australian Small Business report, and an overview of key challenges for start-ups and SMEs, have a look at our Small businesses in Australia interactive infographic

Yellow Social Media Reports

Social media channels can be a cost-effective way for you to market your product or service and engage with your customers. However, as with any other form of communication, it's crucial to find the correct approach to using social media for your small business in order to maximise positive outcomes.

The Yellow Social Media Report 2014 summarises the survey results of 800 Australian consumers and 1,950 businesses on how they use social media channels. Insights on how social media platforms are used, reasons for social media use, what consumers expect from brands they follow on social media and how different forms of advertising are perceived can help you tailor the social media experience for your customers. While the consumer part of this report is a valuable resource to get to know your target audience, the business part lets you benchmark your own business against others, and can serve as a strategic planning tool as well. For example, the report breaks down who is responsible and how often a social media presence is updated, as well as what drives customers to visiti.

Retailers invest in online and digital channels to connect and transact with consumers.

2014 Australian Retail Research Report

The Digital Industry Association of Australia (AIMIA) publishes reports and industry insights around all things digital on a regular basis; one of them is the Australian Retail Research Report. The 2014 edition looks at the changing retail landscape and the move towards e-commerce. The report focuses on key digital and consumer trends as well as provides benchmarks for assessing potential online opportunities over the next one to two years. As the report states: "Today, retailers are investing in online and digital channels primarily as means to connect and transact with consumers. As more of the global population moves online (increasingly via mobile platforms), the myriad of ways to interact with consumers will only continue to expand"ii.

This report gives retailers an overview of the status quo of e-commerce in Australia. It identifies key trends including the allocation of digital budgets and the impact of customer satisfaction and experience on e-commerce strategy and tacticsiii. Insights in e-commerce developments can be useful for both bricks and mortar businesses looking to making their products available online and businesses that rely on online retailing as their only distribution channel. Many reports - like the ones mentioned above - are available online for free, and offer valuable insights for entrepreneurs. For lists of further small business resources and industry details, visit our small business guides for New South Wales, Victoria, Queensland, South Australia, Western Australia, the Northern Territory , the ACT and Tasmania.


iSensis 2014, Yellow Social Media Report – what Australian people and businesses are doing with Social Media, May,
https://www.sensis.com.au/content/dam/sas/PDFdirectory/Yellow-Social-Media-Report-2014.pdf, p.65ff

iiAIMIA 2014, 2014 Australian Retail Research Report - How Australian retailers are transforming the e-commerce marketplace,
http://www.aimia.com.au/retail-research-report, p.9 of pdf (free download available)

iiiAIMIA 2014, How Australian retailers are transforming the e-commerce marketplace,
http://www.aimia.com.au/retail-research-report