Allianz affirms its status as the world’s most valuable insurance brand; achieving its highest-ever brand value at $28.2 billion

16 October 2025

Allianz increased its brand value by 20 percent to $28.2 billion, up from $23.5 billion in Interbrand's Best Global Brands 2025 ranking.
Allianz climbed two ranks up to #27 of all brands globally, and is once again the most valuable insurance brand in the world.
The company’s record value increase is driven by its strong financial performance and customer centricity combined with an uplift in brand strength through its consistently executed global brand strategy.

Allianz, the leading insurer and asset manager, is once again among the most valuable brands in the world and, for the seventh consecutive year, the most valuable insurance brand globally.

In Interbrand’s Best Global Brands 2025 ranking, Allianz climbed two ranks to #27 of all corporate brands across all sectors, with the top five brands being Apple, Microsoft, Amazon, Google, and Samsung. Furthermore, Allianz increased its brand value to $28.2 billion, an increase of 20 percent over the prior year – five times the growth rate of other ranked brands.

Richard Feledy, CEO of Allianz Australia said: “We are so proud to be once again recognised as the world's number one insurance brand. Maintaining this position for the seventh year in a row is a testament to the unwavering dedication of the global Allianz family, and our commitment to delivering exceptional value and care to our partners, customers and each other.”

Strategic brand evolution drives success

Allianz’s strong performance in Interbrand’s annual ranking is a result of its dynamic and effective brand strategy. Centred on its core strengths of trust, competence, and protecting what matters most to people, the brand has been positioned to create deep connections, emotional experiences, and social contributions worldwide. Allianz leverages long-term partnerships and pioneering initiatives that position the company as a trusted partner and unifier, bringing together customers, employees and society through the power of sports and societal programmes.

Shez Ford, Allianz Australia’s Chief General Manager, Consumer said: "In addition to maintaining our position as the World’s #1 Insurance Brand, Allianz has also recorded the strongest value increase in our 135-year global history – reflecting a year of strong financial performance, and a consistently executed global brand strategy.

“I’m incredibly proud of the contributions of the Australian team, with the launch of our new brand promise ‘Care you can count on’ earlier this year, and our ongoing commitment to delivering exceptional experiences and value for our partners, and over 4 million local customers.”

In Australia, the accolade follows recognition as one of the Best Workplaces in Australia in 2025, while the new ‘Care you can count on’ ad was named Australia’s favourite ad by The Research Agency.

Enhancing global presence through strategic partnerships

As Worldwide Insurance Partner of the Olympic and Paralympic Movements, Allianz is a leading contributor to the largest sports gathering in the world, while also owning the biggest sports naming rights through its Family of Stadiums, across continents, including Allianz Stadium in Sydney. These stadiums host sports events for 10 million fans every year around the world. Besides these global partnerships, Allianz also engages with national clubs and foundations, including Football Australia. A core element of the company’s social engagement is its commitment to youth, fostering health as well as inclusion and equality to develop skills and opportunities.

Building trust through unity

Allianz lives up to the meaning of its name: 'alliance.' In a time of polarisation and division, the company’s Power of Unity programme inspires constructive engagement, optimism, and togetherness among individuals and organisations. Through thought leadership, learning programmes, community initiatives, and Unity Sports Awards, the programme aims to foster dialogue and inclusion, bridge divides, and restore trust in organisations.

About the Interbrand Ranking

The Interbrand Best Global Brands Ranking is a renowned annual report that ranks the 100 most valuable global brands based on financial performance, the brand's role in customer purchase decisions, and its brand strength.

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About Allianz Australia

Allianz Australia has been securing the future of our customers in Australia since 1914. We deliver a wide range of personal and commercial insurance products and services to more than 4 million policyholders. We also provide support for workers' compensation insurance to around 25% of the top 200 ASX companies, making us one of the leading workers' compensation insurers in Australia.

Allianz Australia Limited is a wholly owned subsidiary of the worldwide Allianz Group. The Allianz Group is one of the world's leading insurers and asset managers with corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life, and health insurance to assistance services, credit insurance and global business insurance. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index.

Disclaimer

This article has been prepared by Allianz Australia Insurance Limited ABN 15 000 122 850 AFSL234708 (“Allianz”). In some cases, information has been provided to us by third parties and while that information is believed to be accurate and reliable, its accuracy is not guaranteed in any way.

Any opinions expressed constitute our views at the time of issue and are subject to change. Neither Allianz, nor its employees or directors give any warranty of accuracy or accept responsibility for any loss or liability incurred by you in respect of any error, omission or misrepresentation in this article.

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