Allianz wins 2012 AB+F Marketing Campaign of the Year Award

Allianz wins 2012 AB+F Marketing Campaign of the Year Award

Sydney, 19 October 2012

Allianz has won the coveted Marketing Campaign of the Year Award at the 2012 Australian Banking and Finance Insurance Awards, 17 October 2012.

Commenting on Allianz’s success, Managing Director, Terry Towell, said “Allianz is delighted to win the 2012 Marketing Campaign of the Year award.”

“Allianz competes in the fiercely competitive direct insurance market. In 2012, Allianz worked to refresh its brand with the Ahh-llianz campaign. The creative concept behind the campaign was to capture a snapshot of the two million Australian customers insured by Allianz, showing that no matter what the Ahh moment, Allianz is there to help,” he said.

In its Marketing Campaign of the Year submission, Allianz highlighted its measures of success, which included:


“We wanted Australians to remember the name ‘Allianz’ and connect with the brand emotionally, which is why we wanted our advertising to be humorous and light-hearted, capturing those moments that feel like a disaster, but to also show that Allianz is there to help in our customers’ time of need,” Mr Towell said.

Allianz Australia

Large General Insurance Company of the Year 2012, 2011, 2009*
General Insurance Company of the Year 2012, 2010, 2007, 2006**


Allianz Australia delivers a wide range of personal, commercial and corporate insurance products and services to more than 2 million policyholders. Over 50% of Australia’s top 200 BRW-listed companies have some form of insurance cover with the group and the group provides workers compensation services to around one-fifth of Australian employees.


*Australian Insurance Industry Awards
**Australian Banking and Finance Insurance Awards