Australia's best-selling vehicles in 2013


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Australia's best-selling vehicles in 2013

Australians are shifting away from large cars popular in the past, such as the Holden Commodore and Ford Falcon, now opting for small cars and SUVs.

In recent years Toyota has been the top selling car manufacturer in Australia, with several class leaders such as Camry in medium size vehicles and Hilux in commercial vehicles. In 2013, Toyota finally achieved dominance across all car categories. Previously thwarted by the Mazda3’s 2011 and 2012i stranglehold on the small passenger vehicle category, in 2013 Toyota's new series Corolla hatch took out the honours to give the brand a clean sweep.

The Mazda3's run as bestselling car in the small passenger vehicle category came to an end with the Toyota Corolla hatch model outselling it in 2013. Attribution: Photo uploaded by David Villarreal Fernández via Flickr

Diversity in the Australian vehicle market

The Australian market is relatively small by world standards, but it is highly competitive. Cars from over 60 brandsii are available, all competing for a share of just under six hundred thousand new passenger car sales per annumiii. The chart New Motor Vehicle Sales - Australia illustrates the market share of each vehicle category since 2002. It shows that the growth in the Australian new motor vehicle market has been in the SUV and light truck segments rather than the conventional passenger motor vehicle (PMV) segment.

Growth in the Australian new motor vehicle market has mainly been in the SUV and light truck segments over the last decade. Source: Key Automotive Statistics 2012, Department of Labour and Industry

Work and play

Utes are sales leaders in the Australian market. Models such as Toyota Hilux, Nissan Navarra and Mitsubishi Triton all rank in the top 10 vehicles sold in Australia in 2013. The Hilux is only a couple of thousand units behind the Mazda3 in overall sales. The sales of Corolla and Hilux added together account for nearly 40 per cent of Toyota's total sales.

Mazda, by contrast, rely heavily on the Mazda3 and the Mazda CX-5 for volume; together these two models accounted for approximately 60 per cent of total Mazda sales in 2013iv .

2013's 19 best-selling vehiclesi

Rank Make and model Sales
1 Toyota Corolla 43,498
2 Mazda3 42,082
3 Toyota HiLux 39,931
4 Hyundai i30 30,582
5 Holden Commodore 27,766
6 Toyota Camry 24,860
7 Mitsubishi Triton 24,512
8 Holden Cruze 24,421
9 Nissan Navara 24,108
10 Ford Ranger 21,752
11 Mazda CX-5 20,129
12 Ford Focus 19,180
13 Hyundai ix35 19,086
14 Volkswagen Golf 17,342
15 Holden Colorado 17,203
16 Toyota RAV4 16,983
17 Mazda2 15,167
18 Toyota Prado 14,568
19 Ford Territory, Honda Civic 14,261

A notable absentee from the list above is the Ford Falcon, sales of which plummeted to 10,610 units - the worst result for Falcon sales in the 53 year history of the modelv.

The chart illustrates the shift from large cars to SUVs. Data Source: Department of Industry: Key Automotive Statistics 2012 (vii)

Trends in the Australian passenger vehicle market

There have been significant changes in vehicle market share in Australia. The Change in vehicle segment market share of all vehicle sales between 2007 and 2012 chart illustrates that most light passenger vehicle segments have exhibited little change in the period between 2007 and 2012: light vehicles (e.g. Mazda2, Hyundai i20;) small vehicles (e.g. Corolla, Mazda3); medium vehicles (e.g. Camry); and people movers have experienced less than a one per cent change in market share. By contrast, this chart shows the large shift from the traditional mainstream Australian large car, including the Holden Commodore and Ford Falcon. Whereas in 2007 large and upper large passenger motor vehicles held a 14.2 per cent market share, in 2012 that segment share had declined to just 6 per centvi.


iStevens M 2014, 'VFacts: Toyota Corolla Australia's Favourite Car 2013', The Motor Report, 7 January, viewed 19 February 2014,
http://www.themotorreport.com.au/57968/vfacts-toyota-corolla-australias-favourite-car-in-2013

iiBainbridge A 2013, 'Holden must adapt to survive in diverse Australian market, analysts say', ABC News, 11 December, viewed 20 February,
http://www.abc.net.au/news/2013-12-11/consumers-spoilt-for-choice-in-australian-car-market/5148410

iiiDepartment of Industry 2013, Key Automotive statistics 2012, viewed 20 February 2014,
http://www.innovation.gov.au/industry/automotive/Statistics/Documents/KeyAutomotiveStatistics2012.pdf, Table 1, p. 19

ivACA Research 2013, Australian Auto Market Research: 2013 Trends in Passenger Car Sales, viewed 20 February 2014,
http://www.acaresearch.com.au/australian-market-research-blog/bid/320971/Australian-Auto-Market-Research-2013-Trends-in-Passenger-Car-Sales

vBeissmann T 2014, 'Large car sales 2013: Holden Commodore, Ford Falcon fall to record lows', Caradvice, 6 January, viewed 20 February 2014,
http://www.caradvice.com.au/265449/large-car-sales-2013-holden-commodore-ford-falcon-fall-record-lows/

viDepartment of Industry 2013, Key Automotive statistics 2012, viewed 2 February 2014,
http://www.innovation.gov.au/industry/automotive/Statistics/Documents/KeyAutomotiveStatistics2012.pdf Table 3, p. 21