Interior of a locker room with sports clothing hanging up

Grassroots Champions

Cheering on Australian kids to encourage them to keep playing sport

Allianz has a long history of supporting sport in Australia and across the world. We’re passionate about celebrating its unifying power in communities. 

We want the next generation of athletes to feel the support of the nation. So, we gave young Australians the chance to feel like elite athletes for the day at Allianz Stadium.

A child kicking a soccer ball into a goal
To inform this initiative, we did research into young Australian’s involvement in sport. It showed that 34% of those surveyed have asked their parents if they can stop playing sport. Specifically, 27% of young Australians have made the decision to stop playing by age 15.
We have a long history of supporting sport in Australia and across the world. Globally, we’ve been a proud partner of the International Paralympic Committee (IPC) since 2006, and in 2021, we joined the Worldwide Olympic Partner programme. In Australia, we’ve been a proud partner of Paralympics Australia since 2011, and the Australian Olympic Committee since 2019.
Allianz Olympic and Paralympic logo
Grassroot champions on the pitch at Allianz stadium with Owen Wright
Our Allianz athlete Ambassadors agree that inspiration and support is key to encouraging children to continue playing sport both professionally and socially.
Owen Wright
Sport: Surfing
“There’s no other feeling like being cheered on to do your best. The confidence and encouragement it offers is indescribable, and I am so excited to share this feeling with the next generation of young athletes.”
Mollie O'Callaghan
Sport: Swimming
“The Allianz Grassroots Champions initiative will give young athletes the opportunity to feel what it’s like to be cheered on by their country. I can’t wait to watch them have an experience of a lifetime and cheer them on.”
Cate Campbell
Sport: Swimming
“Being involved with initiatives like Allianz’s Grassroots Champions is a great way to inspire and encourage young athletes to pursue their sport. It’s moments like this that they can be inspired and start their career as an elite, or everyday athlete.”
Allianz acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands on which we live and work across Australia. We pay our respect to First Nations Elders past and present.

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