The West Coast Eagles and Allianz Australia are proud to announce a significant new partnership, with the leading insurer supporting the Club’s AFL, AFLW and Wheelchair football teams for the next four years.
Part of the Allianz Group – reaffirmed as the world’s top insurance brand in 2025 – Allianz Australia provides ‘Care you can count on’ to over four million Australian customers across a range of products including home, car, business and general insurance.
“We are thrilled to welcome Allianz Australia as a Platinum Partner of the West Coast Eagles and excited to join forces with the world’s leading insurance brand,” West Coast Eagles CEO Don Pyke said.
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our Club’s values and identity.
“Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs as they pursue excellence on and off the field, while also contributing to our Club’s broader community initiatives.
“We look forward to an exciting future together with Allianz Australia and to the added value and experiences this partnership will deliver for our members.”
Allianz Australia’s branding will feature prominently on the neckline of the West Coast Eagles’ AFL match guernseys, training apparel, media backdrop and in gameday signage at Optus Stadium and away from home.
Allianz Australia will also become the official shorts partner of the West Coast AFLW team for the 2026 season and major partner of the Eagles’ Wheelchair team.
The partnership will have a strong community focus, and as a first step, Allianz Australia and West Coast Eagles will support Foodbank WA through the Give a Feed appeal, which provides Christmas food hampers to Western Australian families in need. West Coast Eagles have a long standing relationship with Foodbank, having supported various initiatives like the “Million Meal Challenge” and “Metres for Meals Challenge”.
Through the partnership, Allianz will sponsor 1,000 hampers to the appeal – a third of the target of 3,000 hampers, which includes enough ingredients to provide a festive meal for a family of four. West Coast Eagles players and staff will volunteer their time in the lead up to Christmas, so that Western Australian families can enjoy a meal on Christmas Day.
Richard Feledy, Managing Director of Allianz Australia said: “We're incredibly proud to announce our multi-year partnership with the West Coast Eagles, which is one of the most loved and iconic sporting teams in Western Australia. Allianz has a long history of supporting sport and promoting the power of sport in uniting communities, so this partnership is a natural fit for us.
“Our shared commitment to caring for the communities we operate in is also central to our partnership. We have big plans to work together to create community programs that are accessible and supportive of the Western Australian community starting with Foodbank’s Christmas Give A Feed appeal.
“We’re excited to fly higher together with the West Coast Eagles, and to provide our fans and our customers with opportunities to cheer on the team like never before!”