'Go Australiaahhh’ Allianz celebrates fans with their Paris 2024 campaign

11 June 2024
  • Allianz has been the Worldwide Insurance Partner of the Olympic and Paralympic Movements since 2021, and in Australia a proud partner of Paralympics Australia since 2011 and the Australian Olympic Committee since in 2019.
  • To mark the Olympic and Paralympic Games Paris 2024, Allianz has launched a new brand campaign developed by Howatson+Company.

The Allianz ‘Ahhh’ is one of Australia’s most iconic and memorable brand codes. It also happens to be the sound Aussies make when they’re excitedly cheering on their favourite athletes. The creative will use this simple but powerful truth to create a uniting cheer, celebrating those shared moments of everyday Australians cheering on their nation. In turn, it will make Allianz the brand Australians remember the most during the Olympic and Paralympic Games Paris 2024.

The campaign has two key messaging phases spanning across owned, earned and paid channels. Prior to the games, it will anchor Allianz in the community by building excitement and awareness of “Go Australiaahhh”. During the games, it will connect Allianz to the games by celebrating all the moments, big and small.

The activity kicked off with a teaser campaign followed by a six-week burst that capitalises on key sporting and cultural media environments through TV, outdoor and audio. It will reach into our key partner locations through outdoor and in-lift activity. The campaign will then be brought to life through live activations, a significant earned media execution, managed by Eleven PR, as well as social led activity.

Allianz’s Chief General Manager Consumer, Shez Ford commented: “‘Aahhh’ is the sound we made when Cathy Freeman sprinted into history, it’s the sound that we made watching the Courtney Vine score ‘that goal’, and it’s how we will celebrate every time an Aussie achieves the remarkable in Paris.

Sport is a huge part of Australian communities and lives. Our Olympic and Paralympic partnership provides us with the opportunity to bring to life the everyday Australians we serve. Those who’ll be cheering our athletes on in their living rooms, in pubs, and anywhere they can find a TV or phone. We’re focused on building deeper meaning into this beautiful brand, this work is step one. We’re excited to launch step two later in the year.”

Howatson+Company’s Group Managing Director, Renee Hyde says “This campaign captures the joy of celebrating our country’s best. The Olympic and Paralympic Games unite our nation – bringing communities together all over Australia.” 

Earlier this year Allianz announced their new ambassador, swimming sensation Mollie O’Callaghan.

Mollie joins Allianz Australia’s cohort of ambassadors including Cate Campbell, Madison de Rozario, Nic Beveridge, Owen Wright, and the Australian Steelers

For any media enquiries, journalists can contact our Media team.
Allianz Australia delivers a wide range of personal, commercial and corporate insurance products and services to more than 4 million policyholders. It also provides support for workers compensation insurance to around 25% of the top 200 ASX companies, making it one of the leading workers compensation insurers in Australia.

The Allianz Group is one of the world’s leading insurers and asset managers with 126 million* private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 802 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage 1.9 trillion euros of third-party assets. Thanks to our systematic integration of ecological, social and governance criteria in our business processes and investment decisions, we hold the leading position for insurers in the Dow Jones Sustainability Index, launched on 12.11.2021. In 2020, over 150,000 employees achieved total revenues of 140 billion euros and an operating profit of 10.8 billion euros for the group. These assessments are, as always, subject to the disclaimer provided below.

*Including non-consolidated entities with Allianz customers.

Allianz has been the Worldwide Insurance Partner of the Olympic and Paralympic Movements since 2021, and in Australia a proud sponsor of Paralympics Australia since 2011 and the Australian Olympic Committee since 2019. Allianz has also been a partner of the International Paralympic Committee (IPC) since 2006, and in 2021 Allianz joined the Worldwide Olympic Partner Programme as a TOP Partner.

Allianz is looking forward to providing continued support in the lead up to the Olympic and Paralympic Games Paris 2024.

This article has been prepared by Allianz Australia Insurance Limited ABN 15 000 122 850 AFSL234708 (“Allianz”). In some cases, information has been provided to us by third parties and while that information is believed to be accurate and reliable, its accuracy is not guaranteed in any way.

Any opinions expressed constitute our views at the time of issue and are subject to change. Neither Allianz, nor its employees or directors give any warranty of accuracy or accept responsibility for any loss or liability incurred by you in respect of any error, omission or misrepresentation in this article.
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