- Interbrand Best Global Brands ranking: For the eighth consecutive year, Allianz is the world’s most valuable insurance brand and now ranks #26 among all brands.
- Financial performance and continuous brand management underpin brand strength, reaching a record $30.7 billion in brand value.
- In 2026, globally Allianz helped deliver safe Winter Olympic and Paralympic Games in Milano Cortina, established a partnership with tennis player Jannik Sinner and founded the Allianz School for Life to foster financial literacy.
- In Australia, Allianz launched its ‘Care never gives up’ and ‘Worth it when it matters most’ campaigns, expanded its focus on prevention and celebrated its first season as a proud partner of the West Coast Eagles.
A steady climb to a new high: For the eighth consecutive year, Allianz is the world’s most valuable insurance brand and has reached a record $30.7 billion in brand value, lifting it one place to #26 in Interbrand’s Best Global Brands 2026 ranking.
This 9% increase on 2025 further narrows the gap to the world’s most valuable consumer and tech brands, among them Apple, Microsoft and Coca-Cola. The upward trajectory is backed by strong business growth and financial performance as well as a global brand strategy that is built on trust and distinguished with customer relevance and care.
Shez Ford, Chief General Manager, Consumer, Allianz Australia said, “This recognition is a proud moment for Allianz and reflects the strength of a brand built on trust, care and the commitment of our people. Here in Australia, we’re proud to contribute to that global story by continuing to focus on supporting our customers and partners and being there when it matters most.”
Globally, Allianz invests in bringing human connection to products and services that help people succeed in an increasingly complex and fragmented world, including the Allianz 3am Report, Allianz School for Life, Power of Unity and Sense of Community initiatives.
In Australia, Allianz launched its ‘Worth it when it matters most’ campaign, highlighting the care and support customers receive when making a claim and the human experience behind it. Alongside this, the Allianz Prevention Hub expanded with new research and claims insights aiming to help Australians better understand common risks to their homes and cars and the practical steps they can take to reduce them.
“Strong brands are built on trust, and for us that means delivering care beyond the policy and demonstrating real value for our customers. Our ‘Worth it when it matters most’ campaign brings that commitment to life, showing what it means to be there for customers when they need us most,” said Shez.
Bringing people together through sport
Sport visibly builds belonging. As Worldwide Insurance Partner of the Olympic and Paralympic Movements, Allianz helped deliver safe and secure Olympic and Paralympic Winter Games Milano Cortina 2026 for more than 5.4 million spectators and around 2.6 billion viewers globally. The Games also marked 20 years of Allianz’s global partnership with the Paralympic Movement.
In Australia, Allianz launched its ‘Care never gives up’ campaign, celebrating the determination, resilience and care that helps Australians get back on their feet. Allianz also marked its first season as a proud partner of the West Coast Eagles and continued its partnership with Football Australia.
These 2026 milestones build on decades of sports engagement, including more than 25 years alongside FC Bayern München, five years as a naming partner of Allianz Stadium in Australia, and support for hundreds of local sports clubs and associations across national markets. Allianz’s family of eight stadiums, with a beach volleyball arena for LA28 as its latest addition, welcomes millions of fans every year.
“Whether it’s through the care we provide our customers or the partnerships that bring people and communities together, we want Allianz to be a brand that has a meaningful place in our customers’ lives. This recognition reflects the trust we’ve built and our continued commitment to strengthening that connection not only with our customers but with all Australians,” concluded Shez.
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About Allianz Australia
Allianz Australia delivers a wide range of personal, commercial, and corporate insurance products and services to more than 4 million policyholders. It also provides support for workers compensation insurance to around 25 per cent of the top 200 ASX companies, making it one of the leading workers compensation insurers in Australia.
About the Interbrand Ranking
The Interbrand Best Global Brands Ranking is a renowned annual report that ranks the 100 most valuable global brands based on financial performance, the brand's role in customer purchase decisions, and its brand strength.
About Allianz
The Allianz Group is one of the world’s leading insurers and asset managers, active in almost 70 countries and serving around 97 million private and corporate customers*. Our customers benefit from a broad range of personal and corporate insurance services, including property, life and health insurance, as well as assistance services, credit and global business insurance. Recognized for the eighth consecutive year as the number one global insurance brand in Interbrand’s Best Global Brands 2026 ranking, Allianz’s success is built on technology-enabled customer centricity – providing peace of mind, protection, and prevention for our customers and strengthening the resilience of individuals, communities, and societies. We are one of the world’s largest investors, managing around 791 billion euros** on behalf of our insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 2.2 trillion euros** of third-party assets. Thanks to our systematic integration of environmental and social criteria in our business processes and investment decisions, Allianz received an MSCI ESG Rating of AAA (as of March 2026). In 2025, our 156,000 dedicated employees achieved a total business volume of 186.9 billion euros and an operating profit of 17.4 billion euros for our shareholders.
* As of December 31, 2025. Customer count reflects Allianz customers in consolidated entities that are part of the customer reporting scope only.
** As of June 30, 2026.
Disclaimer
This article has been prepared by Allianz Australia Insurance Limited ABN 15 000 122 850 AFSL234708 (“Allianz”). In some cases, information has been provided to us by third parties and while that information is believed to be accurate and reliable, its accuracy is not guaranteed in any way.
Any opinions expressed constitute our views at the time of issue and are subject to change. Neither Allianz, nor its employees or directors give any warranty of accuracy or accept responsibility for any loss or liability incurred by you in respect of any error, omission or misrepresentation in this article.
Any opinions expressed constitute our views at the time of issue and are subject to change. Neither Allianz, nor its employees or directors give any warranty of accuracy or accept responsibility for any loss or liability incurred by you in respect of any error, omission or misrepresentation in this article.
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