Club Marine wins innovation of the year at Australian Insurance Awards

14 October 2016

Club Marine won the Innovation of the Year Award at the 2016 Australian Insurance Awards for its innovative Club Marine App. The new App provides members with free access to severe weather alerts that will help protect them on and off the water, along with features like quick access to policy information, a member self-serve portal and safety tips.

The awards, hosted by the RFI Group and Australian Banking and Finance (AB+F) were held 13 October 2016.

Commenting on Club Marine’s win, CEO, Simon McLean said that the launch of the App came about because of a gap in the market for a single source of information that would help boat owners, from managing their insurance policies to checking for severe weather alerts.

“Research highlighted that boat owners were using multiple Apps and websites to access important information including weather alerts, records of licenses and trips, safety information, checklists and key insurance services,” Simon said.

“The Club Marine App is an insurance and lifestyle App that provides boat owners with access to valuable, real-time information such as weather alerts, safety tips and trip planners.

“But more than that it helps them control their boating and insurance needs from managing their policies in a single location, lodging a claim or on-demand access to certificates of currency - the App supports the diverse needs of the market in one simple and easy to use App.

Within four months, the app has been downloaded more than 8,000 times, has recorded 138,000 visits, received a 3.2-star Google Play rating, sent over 400 severe-weather alerts to and recorded nearly 1,000 online transactions.

“We have received very positive feedback from users across the marine and insurance industry and we have been able to help people avoid damage or loss to their boats with our new severe-weather alert. I am proud of how the app has been able to help customers during events, because helping is truly at the heart of everything we do,” Simon said.

“The innovation award reaffirms Club Marine’s commitment to delivering innovative solutions to our customers and our unrelenting focus on meeting customer needs right across our business,” he said.

Visit the Club Marine website to find out more.

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