Australian Fashion Week and your small business


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Australian Fashion Week and your small business

In the past, Australian Fashion Week has featured Eva Hertzigova in a pearl bikini, Dita Von Teese straddling a giant lipstick and hundreds of rats being let loose down the runwayi. This year was no less exciting, with Australian fashionistas pushing the boundaries and setting trends on the international stage.

Australian fashion week promises to be a celebration of all things fashion.

Australian Fashion Week 2014

Australian fashion industry icon Carla Zampatti opened the week's festivities before the rest of the designers took to the runway. Some of the big labels showcasing this year included Alex Perry, Ellery, Bec and Bridge, Ginger & Smart, Romance was Born and Alice McCallii.

Historically, Fashion Weeks all over the world have been exclusive events with only those in the industry privy to the catwalk. This year however, separate 'Mercedes-Benz Fashion Weekend Edition' shows were held at Carriageworks, where all fashion enthusiasts were able to buy tickets and experience the glitz and glamour of the runway for themselvesiii.

Also for the first time, this year's Australian Fashion Week put a spotlight on sustainable designers through the Clean Cut showcase. The show featured Australian designers presenting their sustainable pieces alongside international designers from New Zealand, Kenya and the UKiv. These labels gained great exposure as a result of making sustainability an integral part of their business practices.

Your small business and Australian Fashion Week

What does Australian Fashion Week mean for your small business? When it comes to colour, several companies offer trend forecasts, but the Pantone Colour Report is known for being a particularly good predictor for retail trends. According to Pantone in Spring/Summer 2014, we can expect to see pastels in blue, green and violet as well as bright yellows, oranges and pinky redsv. In terms of neutrals, Pantone expects sand and medium bluish grey to be the most popular.

The trends and colours on display at Australian Fashion Week may inspire your small business.

Your label or business may not have had the opportunity to be involved in Fashion Week directly, but that shouldn't stop you from showcasing the fashion you have to offer. You don't have to be on the big catwalk to get noticed! One way to put your clothes on display is by hosting your own in-store fashion show, get involved in events that highlight emerging designers. For example, in Sydney the Avant Garde Nights events act as a platform for fashion and jewellery designers to connect with key industry professionalsvi and similar events are held in other cities around Australia.

While designers may need to look to bigger markets to grow their business, Australian Fashion Week is still an important event for the fashion industry in this country. Fashion Week is a launching pad for new designers, as well as showcase for established Aussie talent. By keeping an eye on the latest trends and investing in putting your own clothes on display, your fashion retail business can benefit from the fashion buzz.


iDaily Life 2013, 'The top Australian Fashion Week moments', Daily Life, viewed 20 March 2014,
http://www.dailylife.com.au/photogallery/dl-fashion/fashion-coverage/the-top-australian-fashion-week-moments-20120412-1wvfj.html

iiMercedes Benz Fashion Week Australia 2014, Schedule, viewed 20 March 2014,
http://australia.mbfashionweek.com/schedule

iiiHoyer, M.2014, 'Mercedes Benz Fashion Week Australia to rely on fresh style stars for a much needed couture kick', News.com.au, viewed 20 March 2014,
http://www.news.com.au/lifestyle/fashion/mercedesbenz-fashion-week-australia-to-rely-on-fresh-style-stars-for-a-much-needed-couture-kick/story-fnjeuzyi-1226850472068

ivMercedes Benz Fashion Week Australia 2014, Clean Cut Designer Showcase, viewed 20 March 2014,
http://australia.mbfashionweek.com/designers/clean_cut_designer_showcase

vPantone 2014, Spring 2014 Trend Report, viewed 20 March 2014,
http://www.pantone.com/pages/fcr/?season=spring&year=2014&pid=3

viAvant Garde Nights 2014, Avant Garde Nights, Facebook, viewed 24 March 2014,
https://www.facebook.com/avantgardesydney