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Allianz Australia Insurance Limited ABN 15 000 122 850 AFS Licence No. 234708
Copyright © 2014 Allianz Australia Limited ABN 21 000 006 226
Allianz remains a committed partner of Formula One™ in the coming two Grand Prix years with the next season to start on the 29th March 2009 on the street circuit of Melbourne, Australia.
According to Nicholas Scofield, General Manager Corporate Affairs at Allianz Australia, “Allianz has prolonged its global engagement for another two years until the end of 2010. Allianz’s sponsorship consists of a contract for trackside branding, an Official Global Partnership with Formula One™ and a team partnership with AT&T Williams.”
Steven Althaus, Allianz Senior Vice President Global Market Management added “extending our partnership clearly underlines our long-term commitment to Formula One™. It is a perfect platform to reach millions of people worldwide every race weekend.”
In 2000, Allianz was one of the first financial service providers to sponsor Formula One™. Heading into the company’s tenth sponsorship year, the affiliation between Allianz and Formula One™ has proven its worth.
Mr Althaus continued, "Our key competence as a leading financial service provider is to help our customers to manage risks and opportunities. Allianz knows the principles of managing risks – in financial services as well as in Formula One™. The safety and risk management standards in Formula One™ provide us with insights that we can use for the benefit of our 50 million motor insurance customers worldwide.”
Mr Scofield said, “in 2000 Allianz entered the Formula One™ arena through a team partnership with Williams. We strengthened our engagement in 2002 through on-track advertising and in 2006 through pit lane branding at key races throughout the Grand Prix season. Allianz was the first sponsor to use pit lane branding.”
As the Official Global Partner of Formula One™ since 2007, Allianz demonstrates its core competencies particularly in relation to risk management and road safety – the partnership with Safety Car driver Bernd Maylšnder is an excellent example of this.
“In 2009, Allianz has deepened its AT&T Williams partnership through a road safety campaign with Nico Rosberg, AT&T Williams driver, to highlight the importance of wearing a seatbelt, the impact of speeding and the effects of drinking and driving,” Mr Scofield added.
During the 2009 season, the Asia Pacific will host five Grand Prix Races in Australia, Malaysia, China, Singapore and Japan. The addition of Singapore last year to the Grand Prix calendar clearly reinforces that the Asia Pacific is in the limelight of the sport’s future development.
For Allianz, Asia Pacific is a key growth market with over 21 million customers. To emphasize the importance of risk management and road safety in Asia, a region with high fatality rates resulting from road traffic accidents, the company has conducted Formula One Road Shows together with local and international experts from road safety and Formula One™ in Malaysia, China, Singapore, Indonesia and India last year. This successful format will be repeated in 2009, with several roadshows, driver days and related events in markets across Asia Pacific.
Bruce Bowers, CEO of Allianz Asia Pacific, said “road safety is an important concern of Allianz in Asia. Our ongoing engagement with Formula One™ is a
reflection of this.”