LAustralian Insurance Industry Awards.
GAustralia Banking and Finance Insurance Awards.
Allianz Australia Insurance Limited ABN 15 000 122 850 AFS Licence No. 234708
Copyright © 2013 Allianz Australia Limited ABN 21 000 006 226
Allianz Australia’s employee intranet has been selected as one of the 10 best intranet sites for 2006 in a global review of hundreds of sites by respected web strategists, Nielsen Norman Group.
As the only Australian winner, we’re pleased to be waving the flag for Australia, in particular, the innovation and design skills of Allianz Australia’s employees, “ said Nicholas Scofield, Allianz Australia’s General Manager for Corporate Affairs.
Allianz Australia’s intranet site was selected because of its functionality, easy to understand content and user-focused approach. The intranet and its content management system were built in-house to ensure ease of use and flexibility in making changes quickly.
Rather than making employee information needs fit the technology, the Allianz site is designed and maintained by its own employees to meet their information needs and those of Allianz Australia’s customers.
Through employee focus groups, Allianz found that staff wanted their intranet to be a practical, everyday work tool encompassing a consistent look and feel, simple navigation tools, short cuts and company news.
“The simpler the better. For example, the Home Page contains a ‘Quickstart’ menu that each employee can personalise to provide direct access to the web pages that are most important to them, ” said Mr Scofield.
The bottom-up approach to intranet design enabled Allianz to produce a cost effective business solution with an emphasis on internal communication.
The design principles underpinning the Allianz intranet have also been successfully transferred to the company’s external web channels including its business-to-business Partner Portals (branded “Workbenches”) for business partner insurance transactions and Sunrise Exchange Allianz products (electronic quote-and-bind facilities for insurance brokers).
“Business partner and insurance broker feedback tells us that our systems are intuitive, easy to learn and equipped with good quick-find tools, “ said Mr Scofield.
“Ensuring more than 3000 employees dispersed throughout Australia and New Zealand receive a consistent corporate message could be tough,” said
usability expert Jakob Nielsen, principal, Nielsen Norman Group.
“Designers at Allianz Australia Insurance, however, tackled the problem by making their intranet the vehicle of choice for corporate communications and strategy, and employing clear design and writing.”